We formulate for melanated skin first. Organic wherever it's possible, minimal preservatives, and nothing stabilizing a formula unless it's proven safe. Going this route means a shorter shelf life and a harder process. We do it anyway.
BEST SELLERS
The essentials.
THE BEST SELLER
Whip Appeal
Body Butter.
Four butters — nilotica shea, mango seed, kokum, cocoa. Six oils on top of that. Then thirteen actives working underneath, from hyaluronic acid and niacinamide to plant collagen and retinol.
It should feel heavy. It doesn't. Light, airy, no grease — and hydration your skin will still be holding tomorrow.
CLINICALLY STUDIED
Good Evening
Face Serum.
Six women, six complexions, two weeks. Every participant saw at least a 50% improvement in skin texture and softness.
Alpha arbutin and tranexamic acid for tone. Ferulic acid and resveratrol for protection. Gotu kola for firmness. Serum and moisturizer in one — glass-skin finish, zero grease.
THE LAYERING RITUAL
FEATURING
ALLURE PERFUME OIL
Vanilla absolute, jasmine, citrus and bourbon over frankincense and myrrh. It isn't just a fragrance — the almond, argan and black seed carrier oils are treating your skin the entire time you wear it.
01
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Butter
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Whip Appeal first, while skin is still warm from the shower.
02
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Oil
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Allure layered on top. This is the base that holds everything.
03
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Perfume
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Add your select perfume last. It will still be there at the end of the day.
THE PHILOSOPHY
Nothing in here is filler.
Every ingredient is in the formula because it has a job. If it doesn't earn its place, it doesn't make it in.
MELANATED SKIN FIRST · SMALL BATCH · ORGANIC WHERE POSSIBLE · MINIMAL PRESERVATIVES · NO FILLER
THE FOUNDER
"MEW Beauty didn't start in a lab. It started in my mother's kitchen. She was a beauty visionary the world never got to meet. Every product here is her formulation, elevated — and sent out with her name on it."​
KELLI WARE · FOUNDER
IN MEMORY OF MARION ELIZABETH WARE
OUR STORY
"MEW Beauty was created to honor my mother, Marion Elizabeth Ware, who revolutionized luxury body care from her kitchen. I can recall days watching her mix magic creams that people loved; they kept coming back for more!
I built MEW Beauty so her story wouldn't end there."​
